LOS ANGELES (CelebrityAccess) – VEVO announced this week that Bryon Schafer has been hired as SVP of Research.
Schafer, who will be based in LA, joins Vevo from Otter Media where he was responsible for advising on a range of product, brand, content, marketing, advertising and industry issues for the company its affiliates. In his new role, he will guide Vevo’s efforts in audience and advertiser research, as well as consumer and artist insights.
Commenting on the news, Schafer said: “I’m thrilled to be joining the team at Vevo. The value proposition is incredibly strong for us as the eminent platform for music video.
“I’m excited to start working with such a talented and passionate team, expanding our insight capabilities and further unlocking value to those we work with and represent.”
Schafer has also held leadership positions at Warner Bros. Television Group and at Hulu.