LOS ANGELES (CelebrityAccess) – In keeping with Insomniac’s ongoing international expansion, the company has announced that it has entered into a partnership with ALDA after acquiring 50 percent of the leading Amsterdam-based dance music event company.
With more than 180 shows produced in more than 30 countries, ALDA leads the international dance music scene with outdoor and indoor festivals, tours and events, including AMF, the largest indoor music festival in The Netherlands, A State of Trance, the world’s leading trance event and New Horizons Festival, one of the largest electronic music festivals in Germany.
Insomniac, on the other hand, has produced more than 2,000 events over the course of its 25 year existence, including Nocturnal Wonderland, the longest running dance music festival in the U.S., and Electric Daisy Carnival (EDC), North America’s largest dance music festival. The company’s international portfolio—which includes events in 8 countries—currently features events such as EDC Japan, EDC China, and EDC Mexico.
Commenting on the partnership, Insomniac Founder and CEO Pasquale Rotella said: “Allan, David and the entire ALDA team are first-class event producers, and friends I’ve known for many years. We’ve wanted to work together for quite some time, so this partnership feels very natural. By aligning our businesses we can bring the world-class experiences that both Insomniac and ALDA are known for to the US and exciting new places around the world.”
“We are thrilled to enter into this partnership with the Insomniac family,” added Allan Hardenberg, ALDA Cofounder and CEO. “Pasquale and his team are true innovators when it comes to creating and executing festivals and music events. It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision.”
Going forward, ALDA will continue to operate as an independent company under Hardenberg and co-founder David Lewis.