NASHVILLE, TN (CelebrityAccess) — Gibson Brands, Inc., announced the appointment of James “JC” Curleigh as their new president and chief executive officer. Curleigh joins Gibson from Levi Strauss & Co., where he served as president of the Levi’s brand and was a member of its worldwide leadership team.
Gibson also announced the appointments of Cesar Gueikian as CMO (chief merchant officer); Kim Mattoon as CFO (chief financial officer); and Christian Schmitz as CPO (chief production officer). The appointments of Curleigh and the new Gibson senior team are effective November 1, 2018.
“As a musician, I have always treasured my Gibson guitars and I have the utmost respect for the iconic Gibson brand and those who choose to play Gibson guitars,” said Curleigh. “Gibson has been a pioneer of craftsmanship and innovation in musical instruments and has been synonymous with shaping the sounds of generations and genres for more than 100 years. I am very honored to play a leading role with this iconic brand.”
“As a business leader and a brand builder, this is the beginning of a new era for Gibson that will build on its proven heritage and iconic status. We are focusing on the future and off to a fresh start, with a strong financial foundation, a committed and experienced new leadership team and new ownership that is equally passionate about the brand. As the industry leader, we have an opportunity and an obligation to set the best conditions for success for our brands, our fans, our partners and our own extended team. I look forward to leading Gibson confidently into the future,” Curleigh added.
Curleigh has his work cut out for him at the ailing guitar brand. The company will emerge from bankruptcy protection on November 1, with private equity fund KKR as the majority owner with the controlling interest of the company following Gibson’s exit from administration.