(CelebrityAccess) – Republic Records announced this week that Tim Hrycyshyn had been promoted to vice president of digital marketing.
Hrycyshyn, who joined the label in 2015 as director of digital marketing, has over the past three years, devised and executed online and social media campaigns for artists including Lil Wayne, Ariana Grande, Nicki Minaj, James Bay, Phantogram, Post Malone, and others. Hrycyshyn also spearheaded the Clio award-winning launch of Lord Huron’s Vide Noir in 2018.
Prior to Republic, Hrycyshyn held positions in digital marketing at Independent Label Group and the Alternative Distribution Alliance.
Commenting on the promotion, Kevin Lipson, Republic’s executive VP of commerce, streaming & digital strategy, said: “Tim’s approach to digital marketing is nothing short of innovative. He leverages a rich sense of personal creativity and extensive relationships to create headline-worthy campaigns. It’s always thrilling to see what he comes up with next!”
Added Hrycyshyn: “Republic has provided an open canvas to really push the envelope when it comes to digital marketing. From the top down, there’s an entrepreneurial spirit at the label that encourages going outside the box and breaking new ground. That’s what we’ve been able to do as a team, and I’m excited to continue forging ahead into new territory for our amazing roster.”