REDWOOD CITY, Calif. (CelebrityAccess) The three-day Super Bowl Music Fest, which serves as an unofficial kickoff to the NFL’s annual capstone championship game, will be streamed live on social media.
The concerts, which feature Atlanta hip-hop legend Ludacris and friends, a Quality Control Music showcase featuring rap supergroup Migos, Lil Yachty, and Lil Baby, plus Metro Boomin and a special guest, as well as a DJ set from Grammy award-winning artist and DJ Lil Jon and more.
Sponsored by Bud Light, the Super Bowl Music Fest will take the stage at the State Farm Arena three days from Thurs, Jan 31 through Sat, Feb 2 and is expected to draw nearly 45,000 fans.
Additional presenting partners of the three-night festival include Stub Hub and Ticketmaster. EA SPORTS BOWL is executive-produced by On Location Experiences in conjunction with SYNERGY Productions, LLC and Live Nation Urban.
“Atlanta has an incredibly rich history in music, and it was important for us to draw inspiration for the EA SPORTS BOWL lineup directly from our host city,” said Randy Chase, Senior Director of Marketing for EA SPORTS. “We’re looking forward to celebrating Atlanta’s music culture with some of the city’s most successful and popular artists. We’ve got a great lineup announced already, and a few more surprises up our sleeves that are going to start the weekend off right with an incredible show.”
“I’m proud to welcome everyone to Atlanta, my hometown, alongside EA SPORTS,” said Ludacris. “You know me and my friends are going to celebrate Atlanta’s amazing music and culture, this is going to be a night you won’t want to miss.”
Fans who can’t make the scene can tune in to a livestream on the Madden NFL Twitter account (@EAMaddenNFL) which starts at 9 PM EST.