LOS ANGELES (CelebrityAccess) — Dedicated fans of hip-hop’s favorite power couple Beyoncé and JAY-Z have a chance to win concert tickets for life in exchange for switching to a vegan diet and touting it on social media.
The contest, which advocates for GreenPrint encourage the integration of plant-based foods in our daily diet as a pathway to health and sustainable living.
To be eligible, fans need to try veganism for a month, provide some tangible proof on social media of the change to be eligible to enter the sweepstakes for the tickets.
The couple also jointly penned the introduction to exercise physiologist Marco Borges’s book ‘The Greenprint: Plant-Based Diet, Best Body, Better World’ which was released last month.
As with everything, the devil is in the details. The concert tickets for ‘life’ offer is good for a term of 30 years, which seems a bit short of the average life expectancy, particularly in light of the winner’s healthy new diet.
As well, the offer provides the winner with only one ticket per tour, so if you win, your new vegan diet will come with a side order of loneliness.