LOS ANGELES (CelebrityAccess) – YouTube has revealed that it has partnered with Justin Bieber on a “top secret” project set to make it’s debut next year.
In announcing the news during its Brandcast event for advertisers, Robert Kyncl, YouTube’s chief business officer, said it “promises to be one of the most talked-about YouTube originals ever.”
Though details about the yet-to-be-titled project are still on lock, it will be something of a homecoming for the Canadian-born 25-year-old pop star who was discovered on the video streaming site by manager Scooter Braun.
The forthcoming project will no doubt build on the success of YouTube’s other ad-supported celebrity-driven music projects, including Katy Perry: Will You Be My Witness, Ariana Grande’s docu-series Dangerous Woman, Demi Lovato: Simply Complicated, and it’s 2017 BTS world tour documentary, as well as other original shows like Cobra Kai, Kevin Hart: What The Fit, Impulse and Liza on Demand among others.
Beyond that, the Bieber collab just makes sense for YouTube given that music is the most popular content overall on the platform. The Google-owned streaming giant has identified the genre as one of the key pillars of its original-programming strategy going forward and reportedly plans to continue developing content that is designed to connect celebs with their fans.