LOS ANGELES (CelebrityAccess) — After more than six decades, Warner Bros. Record is dropping the Bros. from its name and will rebrand itself as Warner Records.
The name change follows the appointment of Aaron Bay-Schuck and Tom Corson’s appointments as U.S. Co-Chairman & COO last year, and the promotion of Phil Christie to President of the label’s UK operation in 20176.
The name change also follows the U.S. company’s recent move to a new, state-of-the-art headquarters in downtown LA’s Arts District.
Warner Bros was originally founded in March 1958 as an arm of Warner Bros. Pictures, and the studio’s iconic shield logo was incorporated into the label’s logo design and has been used by the company ever since.
In 2004, when Warner Music Group was sold by Time Warner and became the world’s largest independent major music company, it was agreed that Warner Bros. Records would continue to use the Warner Bros. name and logo for 15 years.
“For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own,” said Corson and Bay-Schuck. “The timing couldn’t be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. It’s a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth.”
“We’re signing and developing the next generation of British artists to move global culture, so we wanted the Warner Records brand to have the power and freedom to mean different things to different people around the world,” added Christie. “A new logo isn’t meaningful on its own, and our label will always be defined by the originality of our artists, our music, and our people.
The new branding was developed in partnership by a team at independent design studio Pentagram that included Emily Oberman.