Cali Roots/Rise Up

Cali Roots And Reggae Rise Up Producers Team Up To Launch A National Reggae And Roots Network

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(CelebrityAccess — Some of the biggest reggae festival promoters in the US have teamed up to create a network and festival brand to support reggae and roots events across the United States.

This new partnership between the Ineffable Music Group and Reggae Rise Up will combine resources from existing events including Cali Roots Music & Arts, the Arizona Roots Festival, Reggae Rise Up Utah, Reggae Rise Up Florida.

The partnership will also bring each promoter’s smaller regional events and affiliated venues into the network.

“It’s amazing to be able to partner with such a like-minded independent organization who has been pushing the roots, reggae, and festival culture in the States in similar ways. The stateside reggae community continues to grow by leaps and bounds and Cali Roots and Reggae Rise Up working strategically together will just increase the quality of every event for our fans, artists, and scene,” Cali Roots co-producer and Ineffable partner Dan Sheehan said.

“Cali Roots in 2019 had such a milestone ten-year event, that we are excited to take that momentum and with the help of Reggae Rise Up take it to another level for the next decade and beyond,” Sheehan added.

“Both of our brands have been successful in making significant advances for the genre over the past decade while still maintaining independence within the music industry at large. While our festivals are in entirely different regions, there’s a common culture that surrounds and supports us,” added Reggae Rise Up founder and producer Vaughn Carrick.

“In partnering with Cali Roots, we know that our organizations will be positioned to continue on a path that we believe will lead to exponential growth. Our team envisions great things to come of this for everyone who is invested in some way in the domestic reggae scene. We’re excited to take things to the next level with the California Roots and Ineffable family,” Carrick continued.

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