SEOUL, South Korea (CelebrityAccess) — Big Hit Entertainment, the company behind the K-Pop superstars BTS, announced it has acquired the multi-platform music-themed video game company Superb.
According to Big Hit, Superb will retain its current management team and will also retain its corporate and brand identity, continuing to operate as an independent entity following the merger.
Superb will produce games tied into Big Hit’s existing IP, and plans to launch global services aimed at international audiences, the company said.
“I am happy to be with Big Hit, who is innovating the business model of the music industry, and I think it is a new opportunity for all members.” “We look forward to creating new value and synergy through cooperation with Big Hit,” said Superb’s CEO Kim Sun-haeng.
“Big Hit is an industry that can generate strong synergy with our core music,” he said. “Especially, the music game field can show strength when it meets Big Hit’s capabilities. I have been looking for a variety of opportunities,” added Big Hit CEO Bang Si-Hyuk.
Superb’s current roster of games includes the Pianista rhythm game franchise and the mobile game Yumi’s Cells.
The acquisition comes as Big Hit is planning to revamp its label and overall business structure amid breathtaking profit margins. For 2018, the company has reported net profits of 50.2 billion KRW, roughly $41.5 million USD.