LOS ANGELES (CelebrityAccess) – Cinq Music Group, the technology-driven record label, distribution and rights management company, has named Diana Schweinbeck director of marketing for their US operation.
Schweinbeck is the founder of Atlanta-based branding and management company Schweinbeck LLC, where she’s worked with hip-hop and R&B acts such as Sy Ari Da Kid, OG Maco, Damar Jackson and Paxquiao. She is also known for hosting monthly industry mixers featuring musical performances and special guests.
In this new role, Schweinbeck will be supporting the marketing efforts of Cinq’s roster across all musical genres, with a particular emphasis on the company’s urban division.
Cinq Music president and co-founder Barry Daffurn in a statement: “Diana has done an amazing job so far of building awareness for her clients, and her own personal brand. Her monthly mixer in Atlanta is the place to be for networking and finding Atlanta’s upcoming talent. She has a wide range of experience in the industry, and will make a great addition for us and our artists.”
Schweinbeck added: “I’m excited about creating new opportunities and executing strategies for all Cinq clients as well as for Cinq itself. The company is the best of both worlds, a record label with a distribution background. We’re highly data driven, and also engage an exceptionally powerful marketing team to take each project to a whole new level.”