NEW YORK (CelebrityAccess) — After just a year in operation, the Playboy Club at the Cachet Hotel on West 42 Street is closing to re-open as a steakhouse and live music venue to be operated by Live Nation.
According to the New York Post, the club, which attempted to revive the Playboy brand in Manhattan with a themed nightclub, replete with Playboy bunny servers, failed to generate enough weekday traffic to keep its doors open.
The club, which included private members-only areas as well as a public bar, attempted to create a posh environment that hearkened back to the gestalt of the original Playboy Club in New York, which shuttered in 1986.
According to the Post, the deal with Live Nation, which is worth a reported $88 million, will see the latest iteration of the Playboy club rebranded as a Merchants Steakhouse that will support a live music room.
All staffers will be offered similar jobs at the new club but the bunny ears and tails will no longer be required. The extensive collection of Playboy memorabilia in the club and all costumes will be moved to storage, the Post reported.
Existing Playboy Club members, who paid between $5,000 to $100,000 for membership to the club, will receive VIP access to the Live Nation concert venue among other perks, including concert tickets and dinners at Merchants Steakhouse.
Sources told the Post that the changeover will happen as early as next month with a yet-to-be-announced kick-off event sponsored by Live Nation.