(CelebrityAccess) — Grammy nominated Australian singer, songwriter and actor Troye Sivan has been announced as the ‘Chief Vibes OFFicer’ for vodka maker Smirnoff.
The multi-year partnership will see Sivan serve as a brand ambassador for the vodka brand, who will serve as a key sponsorship partner for Troye’s Australia and New Zealand tour, including performances in both Sydney and Melbourne.
Additionally, over the coming months, Smirnoff and Sivan will partner for other fan-facing events highlighting the vodka brand, across social, OOH, digital, in-store and through event activations in 20+ countries including the UK, Brazil, Australia and India over the coming month.
“For me, Smirnoff has always been omnipresent – whether it’s at house parties, backstage at shows, or nights out with friends. I see the brand all around the world, and whenever I do, it feels like something I want to be part of. “Go OFF” is all about getting people together and being ourselves, something I’ve really embraced in this part of my life and something I’m excited to continue to do with this partnership,” Sivan said.
“We are so excited to partner with Troye – as someone who radiates joy and shares our ‘WE DO WE’ spirit he is the ultimate vibe shifter for his fans all around the world. We knew from the moment we first spoke to Troye and his team that this was going to be something truly special – we share a passion for fun, for bringing people together and for not taking ourselves too seriously,” added Stephanie Jacoby, SVP Global Vodkas. “I am delighted to welcome our new Chief Vibes OFFicer to the team, Troye is the perfect fit, and we can’t wait to collaborate over the coming months together – exciting things to come!”
