LOS ANGELES (CelebrityAccess MediaWire) -— The Kirby Organization [TKO] has announced the acquisition of the Vital Agency.
TKO will absorb the roster and assets of the indie booking agency, with owner/founder JJ Cassiere and agent Matt Anderson joining the TKO staff.
"We have been watching the activities of The Vital Agency guys for a couple of years now and, more specifically, the excellent work of JJ Cassiere in the development of his young and very talented artists," says TKO President/CEO Dave Kirby. "There is no doubt in my mind that JJ will become a major player in the worldwide agency business, and I am thrilled that he has decided to join us at TKO."
Vital has a solid reputation as an incubator for emerging artists, with a roster that includes such up-and-coming talent as VersaEmerge, Mychildren Mybride and Vanna, and acts signed to many of hard rock, punk and metal's top independent labels, including Epitaph, Solid State, Fueled By Ramen and Triple Crown.
"I am excited to be joining the great team of agents at TKO," says Cassiere. "The decision to join forces with TKO was a no-brainer once I learned that Dave Kirby understood my vision 150 percent. 2009 is going to be a great year."
Cassiere will work out of TKO's New York office, and Anderson will work in the company's Los Angeles headquarters. Both agents can be reached via TKO's main switchboard at (310) 273-9200.
With a roster of more than 150 artists – including Buckcherry, Mudvayne, The Cult, Motorhead, Hellyeah, Hank III, Lit and Anthrax – TKO is one of the music industry's top boutique booking agencies, utilizing the latest digital and web-based technologies to serve its clients and customers around the world. – CelebrityAccess Staff Writers