SEATTLE, WA (Hypebot) – In typical Amazon fashion, the retail giant shared some vague holiday "statistics" they say show consumers embracing online purchasing and digital consumption with increasing zeal. More than 10 million worldwide took advantage of a free trial to use Amazon's Prime services for the first time, for example. 60% of all Amazon purchases this season were made on mobile, according to the company, who also shared some holiday musical milestones:
Amazon also touted the popularity of All Is Bright, its first-ever exclusive playlist of newly-recorded holiday songs available for listening exclusively on its Prime Music service. All Is Bright features performances of holiday favorites, rarities and newly-written songs from extraordinary artists including Ashley Monroe, Brandi Carlile, Jessie Baylin, Liz Phair, Lucinda Williams, Yoko Ono with the Flaming Lips and others.