LOS ANGELES (CelebrityAccess MediaWire) — A twitter post by Live Nation executive chairman Irving Azoff heralded Ticketmaster's new, more transparent approach to ticketing fees.
In the short tweet, Azoff boasted of the company's new policy by saying 'New TM full disclosure pricing!' and providing a web link to Ticketmaster's Carrie Underwood concert set for Oct. 25th in Tampa. When users search for tickets on the page, the pull-down menu now displays the full price of the tickets, inclusive of fees.
Of course, even 'full disclosure' doesn't reveal all of the fees attached to a ticket. The number of tickets and the method of delivery all come into play and are chosen later in the purchasing process.
"[We] can’t boil all fees down to a per ticket fee until we know how many tix are bought and shipping method chosen, so it has to happen later," said Azoff, in a later tweet.
Other changes to Ticketmaster's pricing strategy include dispensing with controversial fees for tickets purchased online and printed by the purchaser.
"All in pricing will mean that print at home and order charges go away," Azoff tweeted.
Apparently not everyone is happy about the changes and in an email to music industry blogger Bob Lefsetz, Azoff wrote: "Since acts, promoters and venues are fighting full disclosure all-in pricing that consumers want, TM is unilaterally doing this. Needless to say a major promoter has already written to us demanding we stop. Go ahead and print if you want Bob. Thanks – Irving" – CelebrityAccess Staff Writers