VIENNA, VA (CelebrityAccess MediaWire) — Feld Entertainment, Inc., producers of Ringling Bros. and Barnum & Bailey, Disney On Ice and Disney Live!, announced on Septermber, 4th that marketing and advertising executive, Rob Desatnick was named Senior Vice President, Chief Marketing Officer. Desatnick’s primary responsibilities will be developing and implementing marketing and advertising programs for all of the company’s brands.
All creative activities promoting Feld Entertainment’s global productions, including public relations, advertising, relationship marketing and web development, will fall under Desatnick’s direction. His team will focus on strengthening Feld Entertainment's brand marketing approach and continuing to build its core Ringling Bros., Disney On Ice and Disney Live! brands, which are the best-loved, most-recognized, and longest-lived brands in live entertainment. The newest Disney On Ice production opened in September 2008, and the all-new 139th Edition of Ringling Bros. will launch in January 2009.
"Rob brings a demonstrated wealth of global consumer marketing and agency experience to our team,” says Kenneth Feld, Chairman and Chief Executive Officer of Feld Entertainment. “I’m looking to him to build upon our domestic and international marketing efforts and present to families around the world the awe, wonder and value of our magnificent shows."
"Feld Entertainment's iconic brands together with its global reach and unmatched expertise in live family entertainment represent a powerful platform for growth. I'm looking forward to working with the Feld team to build on these strengths and help take the company to the next level of success." says Desatnick.
Desatnick comes to Feld Entertainment from Cadbury Schweppes, where he led the company’s $10 billion Global Confectionary Group and solidified Cadbury’s position as the world’s number one confectioner. He has also held leadership positions with Pfizer’s Adams Division, Campbell Soup Company and Ted Bates Advertising. –by CelebrityAccess Staff Writers