NEW YORK (CelebrityAccess MediaWire) — Paul Tsuchiya has joined The Festival
Network, LLC as senior vice president, sales and strategic partnerships.
Thomas B. Shepard, The Festival Network's CEO, said that Tsuchiya will
be responsible for all areas of sales, including partnerships, consulting,
client services, content, merchandise and hospitality.
As chief operating officer of the National Academy of Recording Arts &
Sciences, Tsuchiya was instrumental in bringing the 44th Annual Grammy
Awards back to New York City in 2003, after a five-year run in Los Angeles.
As executive vice president, content, for the Wasserman Media Group
(WMG) in Los Angeles, Tsuchiya led its strategic planning and supported new
business development efforts for Sportnet.com, WMG's digital media start-up
Tsuchiya, formerly vice president of event and sponsorship marketing
for Visa USA, was the primary architect of "Visa Signature Access," an
experiential event marketing platform providing affluent Signature
cardholders with exclusive ticket pre-sales and VIP access to such major
events as the Super Bowl, Kentucky Derby, Tony Awards and the Daytona 500.
Tsuchiya also led Visa USA's activation of the Torino Winter Olympics
sponsorship, including advertising, national promotions and public
"Paul brings to The Festival Network a strategic understanding of the
worlds of entertainment and sports marketing, licensing, partnerships and
sales, all areas of great importance to us," Shepard said.– by CelebrityAccess Staff Writers