NEW YORK (CelebrityAccess MediaWire) — New wave punk phenomenon 'Rock&Roll' will be featured in the ad campaign for Roberto Cavalli's Spring 2008 Men's Collection. The fashionable rock band, whose new EP 'Losers, Boozers, Jacuzzi Users' is available now on iTunes, will be the next in a long line of fashion icons and high-profile celebrities to be added to Roberto Cavalli's roster of models. The campaign, set to begin its run this month, will be featured worldwide including Europe and the US. The former Cavalli face for the Men's Collection was the famous brit rocker Pete Doherty.
'Rock&Roll', born and raised in Paris but now reigning stateside, shot the images in Los Angeles in early November with renowned photographers Inez Van Lamsweerde and Vinoodh Matadin. The two, known for their provocative style and digitally manipulated impressions, have captured the likes of Natalie Portman, Charlize Theron, Rachel Weisz, Bjork, George Clooney, Heath Ledger and more. They have shot for American, French, and Italian Vogue, V, Visionaire, The New York Times Magazine, and W and have created campaigns for Balenciaga, Calvin Klein, Louis Vuitton, Yohji Yamamoto, Helmut Lang, Dior, Miu Miu, and Estée Lauder.
During Cavalli's Spring 2008 fashion shows in June of 2007, show notes called the Cavalli man a "free thinker" and "style explorer" who "follows his own rules," which undeniably describes 'Rock&Roll'. The band has already appeared in a host of global music and fashion publications including Elle, Jalouse (France); Rolling Stone (Italy); Dazed & Confused, ID (UK); Nylon, V Man, Flaunt (US); and more. Elle magazine has described lead singer Gricha Berekachvili as, “a singer of staggering charisma, who makes Mick Jagger look like a choir boy.” V Man magazine says, “Imagine the Ramones dressed by Beau Brummel in a dandyish blur of black leather, velvet and sweat.” In addition, definitive French rock magazine Inrockputibles elected 'Rock&Roll' Best New Band of 2006 out of 7000 contestants.
The English-speaking new-wave marvel from Paris is reminiscent of The Ramones, The Strokes, Elvis Costello and Jimi Hendrix and was once described as “1965 Bob Dylan meets 1971 'Sticky Fingers' era Rolling Stones with Ron Wood's flair and Billy Idol's sneer.” Managed by David Sonenberg's DAS Communications (The Black Eyed Peas, The Fugees, Fergie, Meat Loaf, Wyclef Jean, John Legend, The Spin Doctors), the band's limited edition four-track EP First Class Plane debuted at #15 on iTunes last year, and sold out their supply of hard copies within one month. Already rock stars in France and Italy, 'Rock&Roll' is quickly gaining popularity in the UK and will soon head into the studio to record their full-length US debut. Currently playing a number of specialty VIP showcases across America, the band has formerly shared bills with a multitude of heavy hitters including The Buzzcocks, The Saints, We Are Scientists, The Editors, +44, The Shout Out Louds, The Thrills and Louis XIV, among others. –by CelebrityAccess Staff Writers