NASHVILLE, TN (CelebrityAccess MediaWire) — Green Room Management announces the launch of a grassroots marketing service called Green Room Grassroots. Green Room Grassroots assists the artist, directly or through their selected record label and management, in forming a grassroots marketing plan by utilizing a solid, passionate fan base. GRM also believes grassroots marketing assists the fans in becoming the artist’s own promotional team through various activities ranging from street-based promotion to internet promotion. Green Room Grassroots develops a specially formulated plan and approach on an individual, by-artist basis, based on the artist’s current position with previous grassroots, street team, album release, and tour marketing efforts. Green Room Grassroots acts as the main communication between artist/label/management and the fan/grassroots marketing representative.
Green Room Grassroots’ goal is to successfully provide opportunities for the grassroots marketing representative, in both their region and nationally, to gain valuable promotional and team building experience while providing a friendly, professional atmosphere for the fans who become grassroots marketing representatives of the artist. To reward those representatives who show exemplary work in their promotional efforts, their marketing program will provide various awards/privileges, varying from artist merchandise to artist concert tickets/passes. Green Room Grassroots’ clients include Green Room Management clients Sue Generis, The Loft, and Wisechild, as well as Fooling April and Pete Schmidt.
“With Green Room Grassroots, we’re able to not only provide our own management clients with full service, marketing techniques using the web and street teams, but also offer an invaluable service to other artists in the industry needing to outsource their promotional efforts,” said managing partner Matthew Cohen. –by CelebrityAccess Staff Writers
More information on Green Room Grassroots at www.greenroomproductions.net/grassroots.shtml