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Live Nation Hires Loyalty Marketing Exec Phil Seward

LOS ANGELES, (CelebrityAccess) — Live Nation Entertainment announced that Phil Seward has been hired to serve as the senior vice president of relationship and loyalty marketing.

Seward is a marketing veteran who has held executive roles at a number of firms, most recently leading the customer loyalty team and the Elevate frequent flier program at Virgin America.

"With his extensive experience leading Virgin America's CRM efforts for one of the most creative and loyalty-inducing brands, Phil is uniquely positioned to help us bring further sophistication to our usage of data and analytics to connect even more fans with the experiences they are most passionate about," said Joe Berchtold, chief operating officer of Live Nation Entertainment. – Staff Writers