MCLEAN VA (CelebrityAccess) — Hotel chain Hilton Worldwide is teaming up in a five-year strategic marketing partnership with Live Nation that will see Hilton become the official "hotel partner" of promoter.
Via Hilton's guest loyalty program, members will have access to events such as concerts at hotels, artist connections such as meet & greets and more. As well, Hilton properties will be featured on 'where to stay' links on Live Nation's venue websites.
The first concert under the new deal will be a February 23rd show by Paramore at the Conrad New York, with additional concerts to be announced.
“Around the world, people simply are not taking time off from work to play. For example, we have observed that in the U.S., Americans are taking less vacation time than at any point in the last four decades. ‘Hilton at Play’ is our response: it’s a cultural catalyst for change and a reminder of the power of travel,” said Jeff Diskin, executive vice president, commercial services, Hilton Worldwide. “We’ve entered into the Live Nation partnership – one of the largest in Hilton’s 95-year history – in the hopes that we can inspire the world to stop and listen to the music, take a hard-earned vacation, and join us in this journey to reclaim playtime.” – Staff Writers