MANCHESTER, England (CelebrityAccess MediaWire) — Effective immediately, Live Nation has changed the name of England's Manchester Apollo to the O2 Apollo Manchester.
The name change is in keeping with the sponsorship of Live Nation's Academy Music Group-owned and operated venues. The Apollo is the 15th venue to join the group.
As part of the sponsorship deal, customers of the O2 mobile phone network will get benefits including access to tickets 48 hours before general release according to MusicWeek.
Live Nation says the grade-II listed venue will undergo a full interior re-decoration in keeping with its Art Deco style. –by CelebrityAccess Staff Writers