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Maxell's Multi-Million Dollar Target

LAS VEGAS (CelebrityAccess MediaWire) — Since 2004, Maxell Corporation of America, has made an investment for a media company in supporting entertainment experiences, programs, and sweepstakes that enhance the culture and lifestyle of its customers. Maxell, the technology and marketing leader in advanced storage media and accessories for music, video and data, set out to reach their core audience of Millennials – men and women aged 16-34- where they go to be entertained. Maxell's targeted sponsorships include the Action Sports Pro Tour, ESPN X Games, the John Lennon Educational Tour Bus and Songwriting Contest, South by Southwest (SXSW) Film Festival, The New York Film Festival (NYFF), and House of Blues Music Clubs Nationwide.

"Maxell's sponsorships of extreme sports, music and film mirror the interests and lifestyle choices of our target audience," said Cheryl Severini, senior marketing manager at Maxell. "Participation at these events keeps Maxell top-of-mind with our customers while they are enjoying themselves. These sponsorships are also strategically tied to our product lines, including audio and video media storage and a wide range of headphones and other MP3 accessories." –by CelebrityAccess Staff Writers