BOSTON, MA (Hypebot) – Digital distributor INgrooves has announced a new initiative with music discover site iLike. INgrooves indie catalog will now be available on iLike have access to the same iLike promotional and syndication opportunities as major label artists.
"Collaborating with iLike, and creating this new opportunity for our artists and labels is in keeping with the spirit and immediacy of what INgrooves offers its clients," stated Robb McDaniels, CEO and Co-Founder, INgrooves. "And that is to provide the best services and opportunities possible for their success, which are predicated on music discovery, transparency and ease of use."
"We're delighted to integrate the full catalog from INgrooves, underscoring iLike's commitment to indie music," said Ali Partovi, CEO of iLike. "We believe in offering independent musicians and smaller labels equal opportunity alongside major-label artists."
Additionally, INgrooves' artists can create social, multi-media ad campaigns to promote their new releases and upcoming concert dates via iLike's self-serve Ad Platform. The service is provided on a pay-per-click basis, meaning artists only pay when an interested fan clicks to buy or learn more about the advertised content.