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Michael Flatley Launches Cygnus Entertainment

(CelebrityAccess News Service) – Michael Flatley has helped start Cygnus Entertainment and is trying to make himself a double threat in Las Vegas. While his Lord of the Dance has been a major attraction in the Emerald City for the last five years at the Venetian Hotel, he now wants to take on Ticketmaster.

Earlier this year, Cygnus Entertainment launched ceTravel Destination GDS (Global Distribution System). ceTravel is the first GDS specifically for distributing destination entertainment products like attractions, tours, excursions, shows and events. Travel technology provider REZconnect is the first client to integrate ceTravel with its own web-based booking technology, which is currently used by over 3,000 travel agents.

"I want to meet and exceed my customers' expectations," Flatley told CNBC. "I want to surprise them, but not with surcharges and ticket costs they weren't expecting."

"Our software lets people buy tickets and deal directly with the entertainer," says Jeff Johnson, Cygnus' chief executive officer. "No middleman is involved."

Tickets are bought online and there are no surcharges. "I think we can have 20% of the Las Vegas market in the next two years, and that's a $500 million market in terms of annual revenues," Flately said.–Bob Grossweiner and Jane Cohen