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Mormon Tabernacle Choir Starts Own Label

The world-renowned Mormon Tabernacle Choir has created its own recording label. The Choir is the sole owner of the new label that will be called Mormon Tabernacle Choir to leverage the strength of the Choir's well-known name and reputation.

After recording more than 150 albums for such recognized industry labels as CBS Records, Columbia, Sony and Telarc, the Choir will now direct and produce its own recordings, including CDs, videos of special concerts and documentaries. Recent video performances of the Choir's Christmas concert with Angela Lansbury and an historic tour to Nauvoo, Illinois will be re-released under the new label later this year.

"The creation of our own label is a real landmark for the Choir, something we've hoped to do for years," said Choir president Mac Christensen. "Having a solely owned label will give us greater creative freedom, the ability to control all aspects of the production, and greater influence over distribution and marketing. We are ready as a Choir and an organization to capitalize on this opportunity."

In establishing the new label, the Choir has put in place an agreement with the values-based national music publisher Shadow Mountain to distribute and market the products produced under the new label. Through Shadow Mountain's established partnerships with well-respected national distribution firms such as RedBall Group Distribution and Soundburst Audio Distributors, the Choir's products will have access to broad national distribution in major music and publishing outlets.