BIRMINGHAM, UK (CelebrityAccess) – Ticket Factory, the ticketing division of the UK-based venue management company NEC Group has announced that they have created a new service to allow disabled customers to purchase tickets online.
Previously, disabled customers were required to call a separate booking line and verify their disability with a phone agent in order to obtain tickets for the NEC operated venues Genting Arena and Barclaycard Arena. Now disabled customers can obtain an Access Card, which will allow them to reserve and pay for their tickets online as well as through The Ticket Factory Contact Centre, making the ticket buying process much quicker and simpler.
Initially designed as a ‘proof of disability’, the Access Card stipulates the needs an individual has. The online technology generates an instant understanding of each customer’s disability through a series of symbols shown online and on the card which automatically highlight any requirements they might need, such as free companion tickets or the ability to choose a wheelchair bay.
Stuart Cain, Managing Director at The Ticket Factory, said: “Why are agents and venues making disabled people feel inferior? Why should they have to call a Contact Centre and try to explain their situation to somebody down the end of a phone, especially when those without disabilities can book online with ease?
“We’ve been banging on about this for ages and it’s taken until now to find the Access Card – the missing piece of the jigsaw. Regardless of who you are, buying a ticket should be fast, simple and fun.” – Staff Writers