NEW YORK (Hypebot) –
The Orchard has entered an extensive and exclusive arrangement with Industry vet Michael Caplan's One Haven Music. Under the agreement, The Orchard will support One Haven projects with global sales and marketing; physical and digital distribution, synchronization licensing for film, television, and advertising; and some co-investment capital.
Michael Caplan began his career in 1983 working for music industry exec Morris Levy. After jobs at various record stores and labels, Caplan moved to the A&R department at Epic Records, where he held court for twenty years signing artists like Living Colour, Keb'Mo', Firehouse, Ginuwine, and G. Love; and forging new successes for established icons such as The Allman Brothers Band and Tower of Power.
In 2003, Caplan left Sony to start Or Music, where he broke Matisyahu and Los Lonely Boys. In 2006, Caplan returned to Sony/BMG as Senior Vice President, A&R at Columbia Records before serving as Executive Vice President, A&R at leading independent Razor & Tie (currently an Orchard client).
From the press release:
Michael Caplan commented, “One Haven Music will establish itself as a label home for vital and original artists that allow them to touch and feel their fan base as well as grow their craft to its full potential. We're excited to be doing it at The Orchard, which was borne of the digital age… an organization that embraces change, rather than tries to stomp it out.”
“Since the advent of digital, The Orchard has innovated at the service of independent artists and labels and been their aggressive advocate at the forefront of this exciting period of industry transformation. Our mantra has always been to build and monetize the audience and with this new label, One Haven Music, we will continue to grow and build on that foundation.” said Brad Navin, Executive Vice President and General Manager of The Orchard. “With this announcement, we pioneer an entirely new platform and product: Orchard as a turn-key solutions provider for those whose business is finding great talent and making great music. Michael’s keen ear and commercial sensibilities and vast industry network plug into Orchard’s global capabilities for an entirely new artist model. We look forward to proving out that it’s never been a better time to be an artist with talent, vision, and conviction.”