NEW YORK (Hypebot) – Reelio, an influencer marketing platform that connects brands with digital stars, has raised a $5 million Series A funding round. Investors include e.ventures, the venture capital firms of Philipp Schindler, Lorne Michaels and Andrew Reis, former Sony Music President and Bertelsmann exec board member.
Representing 10,000 + influencers including many musicians, Reelio provides brands, agencies, and publishers with the tools and support to build and manage branded content partnerships.
“Brands are investing heavily in branded entertainment, and while the influencer marketing space is very exciting for marketers, it can also be new and scary,” said Pete Borum, co-founder and CEO of Reelio. “The simplicity of our product, along with the attentive and expert support of our account specialists, makes it easy for brands to execute incredibly successful content partnerships in a scalable, predictable, repeatable, and brand-safe way. And our data-driven technology proves the results."