Rhapsody Re-Branding As Napster


SEATTLE, WA (CelebrityAccess) — While Rhapsody's acquisition of Napster in December, 2011, left many observers scratching their heads, the company has now gone all-in on the name, re branding its Rhapsody music service as Napster.

While their press release was scarce on the details, it seems that little at the venerable digital music company is changing, at least for now.

"No changes to your playlists, favorites, albums, and artists," the presser said. "Same music. Same service. Same price. 100% the music you love. Stay tuned!"

The news of the new corporate identity comes amid broad restructuring, and follows reports that the company is laying off staff and closing its San Fran offices.

"As part of our plan to better position Rhapsody/Napster for long-term profitability and accelerated growth in a competitive global market, we have a new, streamlined structure for the company that unfortunately impacts a number of positions across our global offices. We will handle the process with the deepest respect and gratitude for all affected individuals," Rhapster CEO Mike Davis said in a statement issued to Hypebot last week.

"The difficult actions we are taking now will create operational efficiency and position Rhapsody/Napster for growth while further expanding our global partnerships, which last year contributed to a 35 percent increase in paid subscribers. We're proud of the product innovations we've introduced that connect music fans with each other to discover new music they love, and look forward to continuing to create experiences and partnerships that increase the amount of music people emotionally connect and listen to around the world," Davis added. – Staff Writers