Find tour dates and live music events for all your favorite bands and artists in your city! Get concert tickets, news and more!

  • Analytics
  • Tour Dates

Sennheiser USA And HoB Form Marketing Alliance

OLD LYME, CT (CelebrityAccess MediaWire) Sennheiser USA and House of Blues Entertainment have cemented an agreement to enhance House of Blues live music venues throughout the continent with a dazzling array of Sennheiser and Neumann wired microphones and Sennheiser headphones. Sennheiser, which is currently celebrating 50 years of wireless technology innovation, has upped its commitment by supplying the current venues with Evolution Series wireless vocal microphones as well as Evolution Wireless personal monitor systems.

House of Blues has clubs in Anaheim, Atlantic City, Cleveland, Dallas, Chicago, Las Vegas, Los Angeles, New Orleans, Myrtle Beach, San Diego and Orlando and has further expansion plans into other markets. In recognition of the growth and aspirations of Sennheiser, House of Blues, and their new relationship, the companies officially joined forces at the grand opening of the House of Blues Dallas.

"The deal is more than pure altruism on Sennheiser's part," said
Stefanie Reichert, vice president strategic marketing for Sennheiser USA. "It gives Sennheiser an incredible branding opportunity. The House of Blues hosts a tremendous number of bands in every imaginable genre, from the most established major label acts to the most promising upstarts. Now, every House of Blues will offer the use of Sennheiser and Neumann gear to the thousands of musicians, engineers, and instrument technicians who perform on their stages from coast to coast, night after night, year after year. The brand exposure is spectacular."

"Our alliance with the House of Blues is poised to garner worldwide attention," commented Greg Beebe, director of global relations. "The House of Blues clubs have a stellar reputation internationally as quality venues for live entertainment. Sennheiser is committed to supporting and partnering with HOB worldwide on future endeavors."

Each House of Blues venue will be outfitted with multiple e 901, e 902, e 904, e 905, e 906, e 908B, e 914, e 614, MD 421 II, MKH 60-P48 and MKH 70-P48 wired microphones for amplified backline and acoustic instruments. Wired vocal microphones will include Sennheiser e 865 condensers, plus dynamic e 935 and e 945 models, as well as Neumann KMS 104 and KMS 105 condenser mics and two pairs of HD 280 PRO headphones.

Sennheiser Evolution Wireless systems installed at each venue include eight SKM 935 G2 handheld vocal microphones, plus four EM 550 G2 dual-channel true diversity receivers with active antenna splitter and a pair of A 2003-UHF active antennas. Two of the popular
Evolution Wireless EW 300 IEM G2 personal monitor setups with an A 5000 CP circularly polarized passive antenna and AC2/NT3 antenna combiner makes the wireless setup unbeatable.

"We could not be more excited that Sennheiser and Neumann wanted to partner up with us to establish this relationship that will not only benefit our two companies, but the hundreds of artists that play our rooms everyday, giving them some of the best microphones available," said Aron Levine, vice president production, Live Nation Studios. "Furthermore, the level of commitment and training they want to do will only help to further educate our engineers in being able to provide the best experience for the bands and audience." As well as being deployed to the live engineers at HOB, a few of the wired microphones will also be assisting Live Nation Studios in their efforts to capture audio multi-track recordings of approved bands for various uses, including live streaming and home DVD.

Chopper Brady, director of production for HOB venues, added, "As a touring sound engineer for 20-plus years, I used Sennheiser products extensively. When the opportunity arose to create this relationship and have the microphones, wireless, and IEM packages that we now have in the venues, I was thrilled for the HOB engineers, as well as the touring crews who will utilize this great gear every day. Having followed the development of the Evolution series over the years, I know that there will always be a Sennheiser product in our arsenal that will satisfy even the pickiest sound engineers and/or artists. I am also very excited about the training program that we have created with the Sennheiser team that will be touring all of the HOB venues over the course of this summer, helping our guys become as
knowledgeable as possible about all the products in the packages."

–Bob Grossweiner and Jane Cohen