LONDON (CelebrityAccess) – Elton John has parted ways with PR man and longtime friend, Garry Farrow. There did not to appear to be any discourse between the two men, they were good friends as well as having a 35 year business relationship. The Rocket Man was even the best man at Farrow’s wedding.
The business relationship ended on December 20th 2015. Farrow stated "After some serious thought, and with a heavy heart, I can no longer continue my professional duties as Elton John's personal PR… Contractual, media, and PR directional differences between Elton's new management and myself have proved wider than I ever imagined and leave me with little option but to leave… It simply remains for me to thank Elton for all the memorable experiences we have shared."
Murray Chalmers of Murray Chalmers PR (MCPR) will now take care of public relations for Sir Elton and his company the Rocket Entertainment Group. Rocket Entertainment Group is run by John’s husband David Furnish and boasts some of today’s great new talent like Ed Sheeran.
Furnish, chief executive of Rocket, explains to Britain's Daily Mail newspaper that the switch in publicists was down to a new media strategy.
Furnish sent an email explaining "With an artist of Elton's stature… it's extremely challenging to break through the diverse clutter of communications that now exist to make fans aware that he's still creating brilliant new music.
"Relying solely on traditional press just doesn't sell records these days. We moved our business over to Murray Chalmers as his talents embrace the multitude of ways in which music fans consume and get their information about music today."
Sir Elton John and David Furnish were together for two decades before getting married in 2014. They have two children together as well.
Murray Chalmers PR has an announcement of the new partnership on the MCPR website along with other accomplishments:
“Murray Chalmers PR announces expansion with the acquisition of major new clients including: Elton John/ Rocket Entertainment Group; NME Awards 2016 With Austin, Texas; Letters Live 2016 And Citadel Festival 2016”