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Sprint and Sony Music Mobile Unveil New Line of Downloadable Ringers

(CelebrityAccess News Service) — Sprint, which operates the largest all-digital, all-PCS nationwide network, and the Sony Music Mobile Products Group have a new line of downloadable ringers using popular names in the lyrics of a serenade. Amy might hear, "Amy … Amy … Amy … Oh, Amy … Pick up the phone," while James hears, "James … James … James … Oh, James … Pick up the phone." These short songs are crooned out by male and female singers — not computer-generated tones.

"Sprint customers want their mobile phones to be a reflection of themselves," said Chip Novick, vice president of consumer marketing for the PCS Division of Sprint. "Whether that means downloading and playing the arcade games you loved as a kid, shooting and sending pictures of your best friend or setting your own name as a ringer, PCS Vision gives everyone an opportunity to be as unique and distinctive as possible."

"Name ringers are an exciting new addition to the Sony Music Mobile Products Group's library of content," said J.J. Rosen, VP Mobile Products Group, Sony Music Entertainment. "We have had tremendous success providing music fans with the ability to personalize their phones utilizing our different ringer options. With name ringers, we take personalization to the next level."

The personalized name ringers are the latest in a long line of ringtones offered by PCS Vision(SM). Other available examples include popular songs from the radio, TV and movie theme songs, sound effects, music tones, seasonal/holiday music and voice ringers in both English and Spanish. Name ringers can be found under the Voice Ringers option in a new Names category.

The PCS Vision Premium Pack is available for $15 a month. This includes unlimited access to the PCS Vision Web, unlimited text messaging and $10 per month in premium applications such as games, ringers and screen savers. PCS Vision customers can purchase polyphonic ringers for $1.50 and voice, animated, music tones and name ringers for $2.50. by Bob Grossweiner and Jane Cohen