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T-Mobile to Present Unique Five Concerts in Five Cities Simultanously


(CelebrityAccess News Service) — T-Mobile USA's "T-Mobile All Access" concert experience will bring music fans five-concerts, in five-cities, on one night, September 4. Major participating performers include Ashanti (New York), Jason Mraz (Chicago), Fuel (Philadelphia), LIVE (Dallas) and 311 (Los Angeles). Concert-goers from the five markets have a variety of ways to win free tickets, including a special VIP text messaging option, exclusively for T-Mobile customers. Fans from around the world will have "All Access" to watch the five concerts in a first ever simultaneous web-cast event at www.t-mobile.com in partnership with Samsung mobile phones and produced by Clear Channel Entertainment and AOLMusic.

Each "T-Mobile All Access" concert location also holds a special twist as the non-traditional concert venues themselves are unique: New York — Arts at St. Anne's, Philadelphia — Pier 1 Cruise Terminal, Dallas — Gypsy Tea Room, Los Angeles — Barker Hanger, and a venue to be disclosed later in Chicago. Unlike some concerts, winners will be encouraged to bring their T-Mobile camera phones to the once-in-a-lifetime event and snap pictures to send to T-Mobile.com to share their experience in the moment with the rest of the world.

"T-Mobile's been at the forefront of providing customers with innovative features and services that allow them to communicate on a whole new level," said John Clelland, senior vice president of Marketing for T-Mobile USA. "The T-Mobile 'All Access' experience is the ultimate Get More event and highlights how T-Mobile service allows customers to spontaneously communicate with friends and family from coast to coast and around the world."

In conjunction with the "T-Mobile All Access" experience, T-Mobile subscribers can sign up to receive special artist trivia alerts for each of the participating "All Access" performers, including free content available exclusively only through T-Mobile. Following the concert, T-Mobile subscribers with t-zones enabled phones can download a variety of MegaTones and Wallpaper for each of the participating artists.

Consistent with T-Mobile's Get More promise, concert fans not able to attend in person still get 'all access' to the five performances in "real time"via a live web cast at www.T-Mobile.com as part of a partnership with AOLMusic. While most anyone with a high speed Internet connection can access the online concerts, subscribers of T-Mobile HotSpot "WiFi" broadband wireless Internet service can enjoy the live web cast, even if they are away from their home or office. By using their WiFi enabled laptop, T-Mobile HotSpot customers can access the Internet at the speed and reliability of a T-1 connection — 40 – 50 times faster than a standard dial up connection — at over 2,700 convenient public locations including Starbucks coffeehouses, Borders Books and Music and numerous airport locations across the country. –by Bob Grossweiner and Jane Cohen