(CelebrityAccess MediaWire) —
The Orchard has entered into a partnership agreement with Nettwerk Music Group in Canada to distribute and market music from Nettwerk's recorded music division across digital retail and mobile operators worldwide. In addition, Nettwerk will serve as The Orchard's new regional partner for Canada, assisting in sourcing artists and labels to take advantage of The Orchard's unmatched distribution reach and marketing capabilities.
"It is a privilege for us to support Nettwerk globally as their digital distribution and marketing partner, and have them support us within the important Canadian music market." said Greg Scholl, chief executive of The Orchard and managing director of Dimensional Associates, the company that owns The Orchard, eMusic and Dimensional Music Publishing. "Nettwerk is a company that has consistently been at the forefront of creativity and innovation, pushing a recalcitrant industry towards needed change. It is also a great pleasure to work closely with Terry, whose values and vision we share,"
"We believe The Orchard represents a vision consistent with our view of where the music business is headed and will play a key role in the direction of the industry as the inevitable shift to digital sales continues," said Terry McBride, Nettwerk's chief executive and founder. "As the largest but also the best digital distributor and marketer in the business, The Orchard is a logical choice to represent Nettwerk globally, and we are pleased to serve as their partner for Canada. We also believe Nettwerk will derive great value across all aspects of our business by being a part of the unprecedented global partner team The Orchard has assembled."
Nettwerk is a multi-dimensional management company, record label and publishing business helmed by McBride, who was recently ranked number 33 out of 100 Most Powerful people in music by Q Magazine and represents many of today's top world-wide recording artists including Avril Lavigne, Sarah McLachlan, Barenaked Ladies, and Dido.
–Bob Grossweiner and Jane Cohen