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Ticketmaster And Minnesota Sports & Entertainment Extend Agreement

SAINT PAUL, Minn. (CelebrityAccess MediaWire) — Ticketmaster and Minnesota Sports & Entertainment (MSE), announced a multi-year ticketing and technology agreement that will extend their more than 10-year relationship, and make MSE's venues among the first in the nation equipped to offer Ticketmaster's Paperless Ticket(TM) technology. MSE is the parent company of the Minnesota Wild National Hockey League team and Saint Paul Arena Company, which manages and operates Xcel Energy Center, Saint Paul RiverCentre and The Legendary Roy Wilkins Auditorium.

For select future events, the new technology will enable MSE to offer fans purchasing event tickets a paperless ticketing option. Ticketmaster's Paperless Ticket technology was originally developed in response to fan and client requests for a non-transferable ticketing option that provides enhanced convenience and security in one simple transaction. Already more than one million fans have successfully used the Paperless Ticket system for enabled music and sports events since its launch in 2008.

The renewed agreement is also set to include the installation of a multi-purpose Ticketmaster kiosk at Xcel Energy Center. The touch-screen kiosk will enable users to make safe and secure purchases 24 hours a day, and also pick up tickets already purchased without waiting in a Will Call line.

More often, artists are offering paperless options. Upcoming tours for John Mayer and Michael Bublé, stopping at Xcel Energy Center March 2 and March 28, respectively, are providing paperless tickets for select seats at each venue. For John Mayer's tour, if a fan with a paperless ticket cannot attend the show they can use Paperless TicketExchange, allowing fans to exchange tickets at a price designated by the artist or promoter in a safe and secure place for buying and selling tickets online.

Ticketmaster also provides MSE this platform for Minnesota Wild season ticket holders, dubbed Wild TicketExchange. It allows Wild season ticket holders the ability to resell their tickets to the general public in a convenient, fan-friendly, league-endorsed marketplace. –by CelebrityAccess Staff Writers