LOS ANGELES (CelebrityAccess) — Ticketmaster and the National Football League have agreed to a multi-year extension of their ticketing deal that will see Ticketmaster provide the NFL with the first open architecture, fully digital ticketing system in sports.
As a part of the deal, Ticketmaster will continue to operate the NFL Ticket Exchange, the league's official ticket resale platform, which the company says will be moved into the fully integrated primary and resale platform on Ticketmaster.com.
The deal will also see Ticketmaster leverage its venue software Presence for the NFL's digital ticketing service, providing both mobile and physical ticketing options as well as data analytics and ticket validation, the company said.
Ticketmaster will also have an expanded role as the preferred primary ticketing partner for the NFL, providing additional tools and services to each of the clubs and stadiums, and continuing to provide season ticket holders the exclusive ability to resell tickets directly through their season ticket account manager.
In addition, the system will provide NFL fans with mobile and online tools to be able to view, transfer and sell their digital tickets.
Ticketmaster’s Presence system was rolled out in 2017 and is installed in over 50 venues throughout North America, the company said. Presence allows users to convert paper to digital tickets, and provides venue owners with ticket sale and management tools.
The new agreement will take effect in the 2018-2019 season. Ticketmaster’s digital ticketing system will also be used for concerts and other events held at NFL stadiums.