LONDON (CelebrityAccess) — Ticketmaster announced the launch of their white-label ticketing system Front Gate Tickets in the United Kingdom, as the company sharpens their focus on the international festival market.
According to Live Nation, Front Gate's offerings include quick check-out options, VIP experience upsells, group bookings, payment plans, data analytics, and more. The service also provides access control, cashless payments, and fan engagement, as well as RFID technology for everything from fan tracking to cashless payment systems.
The Austin-based Front Gate already services a broad festival portfolio in the U.S., including Lollapalooza, Electric Daisy Carnival, and Austin City Limits. The company announced that the U.K.'s Latitude Festival had signed on as their first major U.K. festival client.
Sarah Slater, Director of Business for Music, Ticketmaster said: “The UK is known for its rich and diverse music scene, and we are thrilled to be announcing the launch of Front Gate Tickets in such an important market for our business. It’s important to have the right ticketing platform for the right client – and with Front Gate tailored specifically to festivals, welcoming them to the Ticketmaster family was an easy decision. With the success it’s had in North America we are confident our customers will enjoy the Front Gate experience, and our clients will view this as an opportunity to reach a wider audience.”
