ATLANTA, GA (CelebrityAccess MediaWire) — Premier Events Management, Inc. and Pure Entertainment, Inc. have announced they will merge
to offer a full scope of consulting services for festivals, corporate events and entertainment venues. Clients will be
able to select services based upon their individual needs or choose to have Premier Events deliver an entire
event turn-key. The expanded list of services will include event management, logistics coordination, sponsorship
development, consumer marketing, entertainment programming and concessions management.
Founded in 1995, to offer professional concession management for festivals and entertainment venues, Premier
Events Management has developed a reputation for providing unparalleled service in food and beverage
management. Premier Events’ principals, Jonathan Rawls and Rob Frazer have more than 40 years of combined
event management experience and have worked with a diverse array of clients from world class entertainment
venues to outdoor festivals and sporting events. The company’s loyal roster of current and past clients includes
Chastain Park Amphitheatre, Heritage Park Amphitheatre (Simpsonville, SC), the Green Concert at Piedmont Park
featuring Dave Matthews, the Atlanta Dogwood Festival, Virginia-Highland Summerfest, 4th of July Fireworks at
Lenox, Peach Drop at Underground, Atlanta Jazz Festival, AVP Pro Beach Volleyball, Decatur Arts Festival, GACC
German Bier Fest and more.
Laura Valente, owner of Pure Entertainment, Inc., will join the Premier Events team to direct event management,
marketing, entertainment programming and sponsorship strategy for the company. During the last several years,
Pure Entertainment, Inc. has provided event management for clients such as Taste of Atlanta, Atlantic Station,
Ben Carter Properties, Atlanta Arts Festival, Taste of Sandy Springs and the Atlanta Dogwood Festival. Valente
has 20 years of experience that blankets every corner of the event development and entertainment business.
“As longtime business associates with Rob and Jonathan, I am thrilled to be joining forces with them” says
Valente. “We have a shared vision for creating exceptional events and I am looking forward to offering an
expanded level of service for our clients and taking on new projects in the future.”
The Atlanta based firm is unveiling a new corporate look to correspond with the company’s strategic change. A
new logo and website are being launched to coincide with the Southeast Festivals Conference in Knoxville on
February 15-18, an annual conference for event producers from across the southeast.
Rob Frazer states “this is the next logical step for Premier Events. Laura brings a new level of expertise and
knowledge to our organization which will benefit our clients and allow us to diversify our projects and events.
We have a common business philosophy based on integrity, dedication and a commitment to building
unforgettable event experiences for fans, sponsors, performers, event participants and the community at large.
We are excited about what the future holds and we can’t wait to get started building more quality events.” –by CelebrityAccess Staff Writers