(CelebrityAccess MediaWire) —
Ticketmaster has signed a multi-year agreement to provide comprehensive, integrated ticketing solutions for the University of California, Los Angeles (UCLA) as the exclusive ticketing provider for the university's athletic events, UCLA Live! Performing Arts events, concerts and family shows at its campus venues, including Pauley Pavilion, Royce Hall, Freud Playhouse, MacGowan Hall's Little Theater, Schoenberg Hall, and the Los Angeles Tennis Center. In addition, the agreement also covers events presented by UCLA at the Rose Bowl in Pasadena, where UCLA plays its home football games, along with the Tournament of Roses events, including the Rose Bowl game.
Ticketmaster is providing UCLA with a completely new approach to servicing the University's most valued patrons, through comprehensive online and offline solution services designed to manage all patron touch points, event ticketing, and financial reporting within a single database. UCLA will utilize Ticketmaster's product suite to enable its new and renewing season ticket holders to manage their accounts, pay invoices, order and print their event tickets and group tickets using the ticketFast delivery system –all online– through UCLA's official ticketing website, www.tickets.ucla.edu. Additionally, UCLA will take advantage of Ticketmaster's integrated emailing solution featuring premiere patron data collection, campaign targeting and ROI-based reporting.
"Ticketmaster gets it; clear and simple," said Dave Lowenstein, director, UCLA Central Ticket Office. "Our UCLA Central Ticket Office delivers a broad scope of services to a large and diverse audience. After a very detailed and thorough examination, we determined that Ticketmaster is uniquely qualified to be our partner to deliver these services to our most valued constituents. Ticketmaster provides very powerful patron-friendly, full-service ticketing solutions that are uniquely suited to streamline all ticketing operations across the University. We are devoted to providing all of our customers, including our season and single event purchasers and our students, with quality events and first-rate service and we are confident that Ticketmaster will be a strong ally in taking our event ticketing to a whole new level."
"UCLA is clearly a leader among the nation's universities, and Ticketmaster is thrilled to be partnering with this prestigious institution," said Kathy Frazer, senior general manager, Ticketmaster Southern California. "Our advanced suite of products and services will provide UCLA and its patrons with tremendous value, flexibility and convenience."
"We are honored that after extensive examination, UCLA and its Central Ticket Office have chosen to join forces with Ticketmaster for many years to come," said Dennis Scanlon, vice president, Integrated Products Marketing. The University's athletic and performing arts sectors are wonderful growth areas and UCLA patrons will be well-served by the client facing and in-house solutions we are implementing. Ticketmaster's integrated sales and marketing distribution programs will offer added value to the University's overall customer service and ticket sales strategy."
–Jane Cohen and Bob Grossweiner