(CelebrityAccess MediaWire) — MTV, VH1, and CMT have added more artists set to take part in an ongoing Hurricane Katrina relief campaign which launches on September 10 from 8-11 p.m. ET/PT with "ReAct Now: Music & Relief," a multi-artist, multi-genre, multi-platform special set to air commercial free and simultaneously across all the music networks including: MTV, VH1, CMT, MTV2, VH1 Classic, mtvU, and MTV Overdrive & VSpot, MTV & VH1's broadband video services. The special will seek to raise much needed funds for The American Red Cross, The Salvation Army, America's Second Harvest and similar organizations as they continue their relief efforts in the devastating wake of Hurricane Katrina. The campaign will also seek to activate the diverse audiences across MTV, VH1, and CMT to drive volunteerism, donations, and general awareness.
A wide array of artists will appear in the special including: The Rolling Stones, Neil Young, Kanye West, Sheryl Crow, Paul McCartney, Alan Jackson, 3 Doors Down, Kelly Clarkson, Brian Wilson, Lynyrd Skynyrd, Kid Rock, Melissa Etheridge, The Neville Brothers, Trent Reznor, Cash Money's Baby and Lil' Wayne, Motley Crue, Simple Plan, Dashboard Confessional, Goo Goo Dolls, Staind, Good Charlotte, Audioslave, Common, John Mayer, Marc Broussard, Maroon 5, The Radiators, and more. They join previously announced artists: Ludacris, Green Day, Usher, Alicia Keys, John Mellencamp, Dave Matthews Band, Rob Thomas, David Banner, Linkin Park's Chester Bennington.
The live programming block from 8-11pm ET/PT will emanate from New York, Los Angeles, Nashville, and Atlanta and will feature a combination of live and taped performances and messages from artists. Additional details will be announced in the coming days.
"Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community who want to lend their voices, performances or messages of hope to those in need," said Van Toffler, president MTV Networks Music Group. "The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it's all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can."
Starting earlier this week, all the CMT, VH1, and MTV platforms have begun awareness campaigns to provide information to viewers on how to get involved and participate in the relief efforts. Viewers and users will continue to be directed to web sites and numbers where they can make donations of money, clothing, equipment, and anything else that may help the affected areas.
Each of the respective news departments for MTV, VH1, and CMT are also covering and filing reports from the devastated areas. MTV News is planning a special that will also air on September 10 directly preceding "ReAct Now" on MTV. –Bob Grossweiner and Jane Cohen
