LONDON (CelebrityAccess MediaWire) — W Hotels Worldwide is on deck and ready for thier launch of “Who’s In Town”, an exclusive event series featuring 18 months of electronic music by the industry’s emerging and established DJ talent. Inspired by a tradition from the buzzing electronic music hub of Ibiza, Who’s In Town was created to offer guests of W Hotels and local music enthusiasts the opportunity to preview exclusive DJ performances ahead of a DJ’s larger club appearance in the same city. The program was created in collaboration with leading music agency, Graphite, to provide W guests with insider access to the industry’s DJ talent.
To mark the launch of Who’s In Town, W Hotels has confirmed four DJ performances throughout the month of December, kicking off in the music capital of London on December 1st with an exclusive performance by The Magician at W London – Leicester Square. The series then moves to the ski destination of Verbier, Switzerland to mark the start of the ski season with a performance by Dimitri from Paris at W Verbier (December 6). Who’s In Town then moves to Istanbul with a performance by Sister Bliss at W Istanbul as the hotel prepares to unveil its newly renovated lounge, bar and restaurant (December 18). Wrapping up W’s month of music, who’s in town then moves to Barcelona with a performance by The Martinez Brothers at the W Barcelona (December 21).
Following the December launch, W Hotels will offer the Who’s In Town series throughout 2015 at W Hotels in London, Paris, Barcelona, Istanbul and St. Petersburg, as well as in Amsterdam – where W is set to make its Dutch debut in autumn 2015. For example, DJ duo, Eton Messy will heat things up at W London – Leicester Square on 14 February 2015.
Ben Turner, CEO, Graphite, commented, “We are hugely excited to kick-off WHO’S IN TOWN with W Hotels. This program perfectly benefits both the DJs and hotels, and there is no better partner than W to present this innovative music program with Graphite. WHO’S IN TOWN is innovative and unusual anywhere outside of Ibiza where this pre-party concept was inspired from, and with this program we’ve really changed how DJs can be presented in major capitals of cool. We’re excited to bring new talent to the W Hotels over the next 18 months, in line with the work W continues to do around music in general.” –by CelebrityAccess Staff Writers