Well, Look Who Came Crawling Back

CUPERTINO, CA (CelebrityAccess MediaWire) — Among the other announcements from Apple on Tuesday was the return of NBC Universal content to Apple's iTunes music store. This portfolion includes programming from NBC, USA Network, SCI FI Channel, Bravo, Sleuth and NBC News including pograms such as "Heroes," "The Office," "Battlestar Galactica" and "30 Rock."

NBC had pulled out of Apple's iTunes store last year after the two companies disagreed on pricing for NBC content. iTunes had been offering videos for $1.99 per show, and NBC was looking to double the wholesale price of its content which would have resulted in Apple charging $4.99. When Apple refused to pay more, NBC pulled out of iTunes and started to list its content on Apple's competitor, Amazon.com.

iTunes customers can also purchase a Season Pass which allows viewers to buy an entire season of programming at a discounted price. In addition, NBC Universal is offering one free episode from each of their top series, available in either SD or HD, on the iTunes Store for the next two weeks.

The premiere episodes of upcoming NBC shows, such as "Knight Rider," "My Own Worst Enemy" and "Kath & Kim" will be available on iTunes a week before their broad- cast premieres later in September and October, with subsequent episodes available the day after broadcast. NBC is also making full episodes of several vintage television shows available on iTunes for $.99, including "The A-Team," "The Alfred Hitchcock Hour," "Miami Vice," "Kojak" and the original "Battlestar Galactica."

"The return of our shows to iTunes is terrific news for everyone who loves television and the ease and convenience of Apple's iTunes," said Jeff Zucker, President and CEO, NBC Universal. – CelebrityAccess Staff Writers

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