(CelebrityAccess News Service) – XM Satellite Radio is launching its "2004 Dashboard Concert Series." Car buyers subscribing to XM service on new vehicles purchased at Acura, Audi, Honda, Lexus, Scion or Toyota dealerships nationwide from March 1-May 31, 2004, automatically are entered in a sweepstakes to win a private concert at the state-of-the-art XM Live Performance Theater at its broadcast headquarters in Washington, DC. Winners can choose for themselves and three friends to attend a performance by B.B. King, LeAnn Rimes, Everclear or Michelle Branch. The Dashboard Concert Series was announced at an XM sponsored performance by Cyndi Lauper at the Chicago Auto Show.
"XM is a dream come true for any music lover. With XM on board, any car becomes a private concert hall," said Hugh Panero, president and CEO of XM Satellite Radio, Inc. "New car buyers can now experience the thrill of a new car and XM's 100% commercial-free music along with a chance to win a once-in- a-lifetime concert experience here at XM's Live Performance Theater."
XM Dashboard Concert Series winners will be given their choice of performer and flown with three friends to XM's Live Performance Theater. The Washington Post recently described XM's "intimate" and "sophisticated" performance spaces, as a "must-visit for a steady and increasingly larger stream of musicians from many genres."
"The Dashboard Concert Series is a brand new promotion that is certain to create a lot excitement for XM with new car buyers, car dealers and their salespeople," said Steve Cook, executive vice president of Sales and Marketing for XM Satellite Radio. –Bob Grossweiner and Jane Cohen