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YouTube Finds The 'RightsFlow'

SAN BRUNO, CA (Hypebot) –This morning, YouTube took another step towards keeping music rights-holders happy.  RightsFlow announced an agreement with the video channel to assist with music rights management. YouTube will use RightsFlow to help process and manage some of the complex bundle of rights attached to any music video, as well as, who controls it and should get paid.

From the press release:

David G. King, YouTube Product Manager responsible for rights management, said, "We are excited to be working with RightsFlow to help address the complexities around music rights management."

Patrick Sullivan, RightsFlow President/CEO, added, “We are pleased to be working with the premier online video community to expedite rights administration and drive royalty revenues for publishers and songwriters.  Our agile technology platform and skilled staff enable us to effectively manage the accelerating traffic flow through YouTube’s intersection of content and commerce.”