New York, NY (CelebrityAccess) – StubHub is making major moves into the theater and performing arts space following the announcement of a brand new partnership with Roundabout Theatre Company, and an upcoming integration with Tessitura Network.
Following the incredible success of productions like Hamilton and Dear Evan Hansen, the ticket resale giant saw an opportunity to exist and expand within the performing arts space.
For their partnership with Roundabout, which is the nation’s largest not-for-profit theater company, StubHub will provide RTC’s diverse theatrical programming in five New York venues, including their Time Square storefront, Black Box.
StubHub will also serve as the company’s premier secondary ticketing partner, allowing fans to place Roundabout tickets on StubHub while providing Roundabout itself with a fully-integrated multi-channel distribution network.
As for their partnership with Tessitura, which is scheduled to roll out later this year, the integration will help to establish new ticketing technologies in addition to more efficient ticket management solutions for both Roundabout and Tessitura clients.