KAMPALA, Uganda (CelebrityAccess) – TIDAL and telecommunications giant MTN Uganda have announced a trailblazing collaboration that will bring music and video streaming services to millions of customers across Africa.
The partnership provides MTN Uganda customers a variety of options for a data-inclusive TIDAL membership as part of their mobile plan to gain access to exclusive high-quality streaming music, videos, concerts and more.
“Africa is a continent that has long been an inspiration for music heard around the world and TIDAL is excited to highlight the vibrant musicians on our platform. TIDAL is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration,” said Lior Tibon, COO TIDAL.
The partnership, which is being launched in Uganda but will see a rollout in other MTN operations across Africa, comes with an array of membership options where customers can tap into one, three, seven and 30-day memberships, all of which include data and a free 30-day trial for all first-time members.
Commenting on the importance of MTN’s partnership with TIDAL artist-owner Damian Marley said: “I remember hearing stories about my father’s records being destroyed once they got to Africa. They didn’t want the people to hear the message in the music. What a beautiful day it is now when Africa will not only have access to my family’s music but to all music that exists.”
In celebration of the Ugandan music industry and the start of a digital music revolution, TIDAL and MTN Uganda have also announced advanced plans in organizing an exclusive Collaboration Conference and ‘The MTN TIDAL Experience’ which will be held on September 27-28.
MTN Uganda Chief Marketing Officer, Olivier Prentout, explained: “The Collaboration Conference will exclusively be attended by artists, music producers and promoters. The conference aims to bring artists together to learn about the evolution of the music industry across the globe and how to expand locally along with the help of TIDAL.
“At MTN we believe that everyone deserves the benefits of a modern, connected life. This partnership with TIDAL further demonstrates our strategic vision to lead the delivery of a bold, new digital world to our customers by making music more available on their smartphones.”