(CelebrityAccess) – Deezer has this week announced the appointment of entertainment veteran Tarek Mounir to CEO for the MENA and Turkey region.
Mounir, who joins the company following eight years with international broadcast media company Turner, will be responsible for growing Deezer’s B2B and advertising business in the Middle East, North Africa and Turkey, working closely with the company’s global product, marketing and content teams ‘to bring the company’s local strategy to life’.
During his tenure with Turner, Mounir was instrumental in developing relationships with Telcos and other commercial partners, as well as building a Free To Air Ad Sales and growing the company’s overall business across MENA, Turkey, Greece & Cyprus.
He also previously worked as a producer of commercials and long-form animation; as well as served as a TV presenter for shows including Survivor, Middle East.
Commenting on the recent appointment, Hans-Holger Albrecht, Global CEO of Deezer said: “I’d like to welcome Tarek to Deezer’s management. We’re excited to have him on the leadership team for our regional operations in MENA. His extensive background in entertainment and understanding of local market dynamics and growth drivers will be a great asset for our ongoing expansion.”
Following the company’s recent launch in the MENA region in October of 2018, Deezer says it plans to open an office in Dubai to serve as a hub for its work in the region.
Mounir will step into his role as Deezer’s new CEO of MENA effective April 1, 2019.