NEW YORK (CelebrityAccess) — Taylor Swift marked the debut of her new album, ‘Lover,’ with a performance in New York’s Central Park on Thursday, with a little help from Bubbleworks.
While many of Swift’s indoor shows use confetti, she eschewed the environmentally intrusive decoration for her Central Park gig and instead, deployed bubbles during her performance of ‘Shake It Off’ live on ABC’s ‘Good Morning America
Bubbleworks, which provided said bubbles, customized them to match the pastel aesthetic of Swift’s latest hit “Lover” and filled the stage and the air over the audience with the tiny, floating orbs.
Swift isn’t the only artist to opt for bubbles as a special effect during shows and the company has recently worked with artists such as Kacey Musgraves and The Backstreet Boy, the company said.
“What a privilege to work with Taylor and a dream come true to create this moment in her show,” says Bubbleworks founder Adam Williams. “As one of music’s biggest stars, everything she does is iconic, so we wanted to do something big for her fans and create a theatrical bubble experience beyond her wildest dreams.”